Bin Laden's family scraps PR search

NEW YORK: Relatives of Osama bin Laden have called off their search

for a new PR firm, deciding instead to let their longtime agency Hullin

Metz wage a campaign distancing them from the suspected terrorist.

The wealthy Binladen family has employed Hullin Metz's founder, Tim

Metz, since 1997, when he was with the Abernathy MacGregor Group - a

firm the family found through the phone book, according to Metz.

Following the events of September 11, the family set out to find

additional representation (see PRWeek October 1, 2001).

According to an agency exec who attended a meeting with the family, the

Binladens traditionally used Metz only for clippings and the occasional

press release. They had hoped to find an agency that could be more

aggressive in alerting the public that they had disowned the alleged

mastermind of the September 11 attacks.

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