ATLANTA - Coca-Cola has finally filled its top communications post, appointing Clyde Tuggle, long known as the right-hand man to chairman and CEO Douglas Daft, as vice-president and director of communications, reporting directly to Daft.
Tuggle is assuming the mantle vacated by Charlie Holleran in August. Holleran oversaw the decentralisation of Coke's communications programme into independent geographic entities. A result of his work was the "Communications Council" which includes directors of communications for the Americas, Europe, Eurasia and the Middle East, Asia Pacific, and Africa.
According to an internal memo, sent by Daft on November 12, the Communications Council now falls under Tuggle's leadership. Daft's memo also stated, "Clyde will be announcing shortly the roles and responsibilities of worldwide communications and the organisation structure of corporate communications."
Tuggle, a 13-year Coke veteran, was most recently director of operations development in central Europe, and regional manager for Austria. He also served as executive assistant to the much-revered late chairman and CEO Roberto Goizueta, as well as to Daft.
Daft's memo clarified, "He also will remain actively involved in the work of the office of the chairman."
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