WASHINGTON: Penn Schoen and Berland, former President Clinton's
favorite polling and political consulting firm, has been bought by The
WPP Group. Clinton first used the shop to win reelection in 1996, and
Sen. Hillary Clinton (D-NY) and NYC Mayor-elect Michael Bloomberg made
use of the firm in their successful campaigns. The $31 million
firm will operate as a standalone entity within WPP.
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