LexisNexis is now more PR-friendly

DAYTON, OH: LexisNexis has changed its Press Access suite of

solutions for public relations professionals in name and in content.

Now known as PR Solutions from LexisNexis, the web-based software

solution has expanded its online database by more than 1,000 media

outlets. The company says it plans to grow by more than 1,000% by April

2002 to post more than 12,000 publications, organizations, and media

outlets, and more than 30,000 contact names. The service is also linked

to a news database so PR people can learn about journalists, and then

read their recent articles.

Rochelle Nemrow, VP of PR solutions for LexisNexis, said the mere fact

that a company as large as LexisNexis has targeted the PR market is


"In the past, PR people weren't the prime candidates for investments,"

said Nemrow, who was a Press Access founder, and sold the company to

LexisNexis last year. "Now you've got a really big company focused on

this market, and that can only be good."

Nemrow said LexisNexis has made no price increases to correspond with

the database expansions.

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