At 11am on Veteran's Day, Sunday, November 11, five weary cyclists
appeared over the crest of Manhattan's George Washington Bridge.
This marked the end of a 34-day ride across America by Scott Yates - SAE
in Ogilvy PR's Sacramento, CA office - and his family to raise money for
the Twin Towers Orphans' Fund. The total by the end of the trip was
$25,000, still rising thanks to a CBS story aired on Monday
"When we left Sacramento, we were in mourning," said Yates. "When we
arrived in New York, we were celebrating the strength of the
Showered and rubbed down, the Yateses were thrown a party by Ogilvy on
Monday night, attended by guests of honor, Ladder Company 2 and Engine
Company 6, Ogilvy's local fire company. Everyone signed the Book of Hope
- a book of messages from well-wishers which is to be given to the
Elsewhere in the book were messages from all comers Yates met along the
way, ranging from police chiefs to fourth-graders.
"Going back to work will be hard - like taking the Superman cape off,"
sighed Yates. "I was doing wonderful things - now I'm a regular guy
We beg to differ, Scott.