LAST CALL: Gift ideas display some Intelligence

The effects of September 11 on the PR business have extended to

counseling clients on what sort of gifts are appropriate this holiday


Luke Haase, principal of The Intelligence Agency in Traverse City, MI.

is telling his clients to think philanthropy when it comes to holiday

gift-giving. He's suggesting holiday cards bought from charities and

gifts purchased from the American Red Cross online gift shop. But he's

stopping short of recommending cancellation of the office Christmas

party. Rather, he suggests a moment of silence or a flag raising.

"Thousands lost their lives, and the country is at war. We are

suggesting that now is an important time to demonstrate good corporate

citizenship and sensitivity," Haase said.

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