INTERNATIONAL NEWS: WSW MDs picked to fill Pittham role

LONDON: Weber Shandwick Worldwide has appointed two UK managing

directors for its tech practices to replace departing CEO Cathy


Red Whistle MD Zoe Arden assumes the wider role of Weber Group MD, while

Michelle McGlocklin becomes MD of Miller/Shandwick Technologies. Both

served as deputy MDs under Pittham.

According to Arden, both firms have always been separate companies, and

have had separate MDs. She described Pittham's CEO position as a special

role allowing her to oversee both organizations during the course of the

WSW merger, having taken up the CEO role in October of last year.

Arden added that it was an opportunity to streamline the firm. Of

Pittham's original appointment, she added, "She was already MD of The

Weber Group at the time of the merger, and there was no MD at

Miller/Shandwick, so it made sense for her to oversee both businesses.

But it is a very difficult role for one person to oversee."

Pittham described her departure as her own choice, citing a desire to

spend more time with her young family as motivation for her


She has not taken up a new job in PR.

Both appointees report to joint UK CEOs Colin Byrne and David Brain.

Arden will effectively continue to head Red Whistle, which will remain

as a division of The Weber Group.

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