NEW YORK AND LONDON: Effective February 4, 2002, Alan VanderMolen
will leave Burson-Marsteller to join Edelman as the agency's new
regional president, Asia Pacific. VanderMolen spent 13 years in various
practices and regions at Burson. He will now report to Alison Canning,
Edelman president of international operations.
VanderMolen replaces Jerry Hendin, who will move to Edelman's reputation
management practice, rejoining his family in Seattle.
VanderMolen will oversee ten offices and an affiliate network in six
countries. His objective will be to move Edelman from number five into
the top three in the region through acquisitions, expanded affiliate
relationships, and organic growth. Regional headquarters will move from
Singapore to Hong Kong, and one of VanderMolen's first tasks will be to
strengthen the capabilities of the Hong Kong office, which will include
recruiting an office MD.
VanderMolen is the first key hire from Canning, who joined Edelman on
July 1, 2001, when the company bought her management consultancy
Canning said breaking the region into sub-regions based on geography or
shared cultures will help the agency grow.
"Alan really understands the region, and it's a diverse region," said
Canning. "I think he'll really add value. People speak very highly of