INTERNATIONAL NEWS: VanderMolen hired for Edelman Asia job

NEW YORK AND LONDON: Effective February 4, 2002, Alan VanderMolen

will leave Burson-Marsteller to join Edelman as the agency's new

regional president, Asia Pacific. VanderMolen spent 13 years in various

practices and regions at Burson. He will now report to Alison Canning,

Edelman president of international operations.

VanderMolen replaces Jerry Hendin, who will move to Edelman's reputation

management practice, rejoining his family in Seattle.

VanderMolen will oversee ten offices and an affiliate network in six

countries. His objective will be to move Edelman from number five into

the top three in the region through acquisitions, expanded affiliate

relationships, and organic growth. Regional headquarters will move from

Singapore to Hong Kong, and one of VanderMolen's first tasks will be to

strengthen the capabilities of the Hong Kong office, which will include

recruiting an office MD.

VanderMolen is the first key hire from Canning, who joined Edelman on

July 1, 2001, when the company bought her management consultancy


Canning said breaking the region into sub-regions based on geography or

shared cultures will help the agency grow.

"Alan really understands the region, and it's a diverse region," said

Canning. "I think he'll really add value. People speak very highly of


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