Glodow Nead's media magic earns it Hasbro game-card account

RENTON, WA: Wizards of the Coast (WotC) has picked Glodow Nead

Communications as its agency of record.

The company, a subsidiary of Hasbro, produces the hugely popular Pokemon

trading card game.

In August, Glodow Nead, working on a project basis, helped organize the

global launch of the Harry Potter trading card game.

"Some of our products are difficult to explain to the media, and are

very complex," said Tod Steward, PR group director of WotC. "Glodow Nead

is able to send the right messages to the media."

The Harry Potter launch, which was held in London, attracted huge media

attention. "We confirmed we had 210 TV hits, surpassing any kind of

Pokemon coverage we'd received in the past," Steward said.

The expansion set for the Potter game was released on the same day the

film opened. Steward is also looking to build awareness for the

company's other products, including its NFL and Major League Baseball

trading card games.

Glodow Nead is based in San Francisco, and was also recently retained by

Virgin Mobile for its proposed joint venture with Sprint PCS.

The firm also works with and Community Coffee.

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