SAN FRANCISCO: Applied Communications is partnering with White Oaks
International, a network of European PR consultancies.
White Oaks, headquartered in Farnham, UK, is a network of nine European
offices in major cities such as Amsterdam, Barcelona, Paris, and
Burghardt Tenderich, SVP and partner at Applied, will join the board of
White Oaks, and the firm will be an equity owner in White Oaks
"We think White Oaks' network of agencies is like-minded in its approach
to PR," Tenderich explained.
"They are research driven, and view themselves as entities that help
influence the corporate direction rather than focusing exclusively on
Tenderich said that being part of White Oaks will allow the agency to
offer one point of contact to clients, but with accountability for
programs in the local European markets. "Before, we could work
effectively with the European headquarters, but the results were out of
our control," he said. "We can tell clients we are responsible for the
results in these markets."
Applied's clients include VeriSign, Veritas, and Hewlett-Packard.