Applied and White Oaks teaming up

SAN FRANCISCO: Applied Communications is partnering with White Oaks

International, a network of European PR consultancies.

White Oaks, headquartered in Farnham, UK, is a network of nine European

offices in major cities such as Amsterdam, Barcelona, Paris, and


Burghardt Tenderich, SVP and partner at Applied, will join the board of

White Oaks, and the firm will be an equity owner in White Oaks


"We think White Oaks' network of agencies is like-minded in its approach

to PR," Tenderich explained.

"They are research driven, and view themselves as entities that help

influence the corporate direction rather than focusing exclusively on


Tenderich said that being part of White Oaks will allow the agency to

offer one point of contact to clients, but with accountability for

programs in the local European markets. "Before, we could work

effectively with the European headquarters, but the results were out of

our control," he said. "We can tell clients we are responsible for the

results in these markets."

Applied's clients include VeriSign, Veritas, and Hewlett-Packard.

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