WagEd picked for MasterCard North America account

PURCHASE, NY: MasterCard has ended its two-month review by choosing

Waggener Edstrom. Other agencies said to have pitched are Ogilvy PR,

Manning Selvage & Lee, and 18-month incumbent Brodeur Worldwide. WagEd

will work on North American business including member relations, debit

cards, online bill payment, and new lines of businesses accepting


WagEd's Stamford, CT office, due to open January 1, 2002, will service

the account with backup from Portland, OR, and Seattle. SVP Keith

Lindenburg will co-lead the office with SVP LeeAnn French, who will

relocate from Portland.

MasterCard is not interested in having an agency of record, according to

Sharon Gamsin, VP of global communications for MasterCard


"It is a fairly significant piece of business," said Gamsin. "Waggener

Edstrom's presentation impressed us. We're looking forward to working

with them."

- See profile, p.13.

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