WASHINGTON: Good old US optimism prevails, according to Weber
Shandwick Worldwide's third Mood of America survey. This latest survey
in the series queried 1,060 consumers online.
By a five-to-one margin (41% to 8%), survey respondents said they were
more likely to see their quality of life improve rather than deteriorate
over the next four months. Two weeks earlier, WSW data showed optimism
triumphing at just a two-to-one margin (29% to 14%). The uptick, the
agency said, bodes well for the holiday retail season and consumer
confidence going into the New Year.
Greg Schneiders, director of the WSW research division and CEO of SWR
Worldwide, a Weber Shandwick company, called the results "surprising,"
but attributed the optimism to the rallying effect of the war on
"People are feeling better in general about their country and the
situation even though, ironically, we are facing economic and security
threats," said Schneiders.
Also improved, though not as dramatically, were the agency's statistics
for American financial expectations for the next four months. Three
weeks ago, 35% of respondents expected their economic situation to
improve, and 17% expected it to decline. In the latest survey, though,
42% expected an improvement, and 13% expected a decline.
In an attached list of "winners and losers," WSW cited a Gallup survey
in which the news media came in last in an approval ranking of
industries or government entities responding to or handling the war on
The 43% approval rating and 54% disapproval rating referenced by WSW,
however, stand in contrast to a poll conducted by the Pew Research
Center for the People & the Press, which reported a surge in public
attitude about the role and performance of the news media. Of the Pew
poll's 1,500 respondents, 75% rated coverage of the war on terror as
good or excellent.
Tomorrow, WSW hopes to release the fourth set of results in the Mood of