Saab set to tap GCI for all US comms

NORCROSS, GA: GM-controlled Saab Cars USA is poised to appoint GCI

Group for its entire US PR account, just in time to work with its

incoming head of corporate communications Kevin Smith.

The current comms head, Eric Geers, will leave the US for GM's Zurich

office on December 1 to take on an as-yet-untitled new position. Until

these changes have been made, Geers has taken the interim measure of

hiring Brandware Group to take care of the business until Smith arrives

from another GM unit on February 1. Brandware is headed by managing

partner Elke Martin, who also once handled PR for Saab.

Saab already works with GCI in Sweden and others markets. The US deal

should be finalized in January. GCI would handle media relations with

the auto press, but would also try to extend awareness of Saab to

lifestyle publications and other non-auto outlets, Geers said.

Saab is also looking to hire an East Coast PR manager as it gears up to

support new product introductions in upcoming years.

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