DALLAS: Two former Springbok/Cohn & Wolfe staffers last week
launched their own virtual PR firm, PR Knowledge. President Kort Peters
and account director Clay Perschall have signed on their first client,
the Legends Group, which provides sports and entertainment memorabilia
for charity auctions. Peters said he is looking to hire another eight
virtual employees with at least five years of agency or corporate
experience by the end of the first quarter of 2002.
