NEWS IN BRIEF: PR Knowledge launched last week

DALLAS: Two former Springbok/Cohn & Wolfe staffers last week

launched their own virtual PR firm, PR Knowledge. President Kort Peters

and account director Clay Perschall have signed on their first client,

the Legends Group, which provides sports and entertainment memorabilia

for charity auctions. Peters said he is looking to hire another eight

virtual employees with at least five years of agency or corporate

experience by the end of the first quarter of 2002.

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