LAST CALL: Finding good use for a terrible pitch

"Please see news release below. It is important and should be

published verbatim in PRWeekly, preferably on the first page."

Last Call is assured that the awfulness of this pitch illustrates the

tongue-in-cheek content of FlackJacketNews, a website "aimed at bridging

the gap between hacks and flacks."

Run by Jack Flack and The Grasshopper - a.k.a. Pierpont Communications

SAEs Casey Kaplan and David Hammer - the site has apparently achieved

the enviable benchmark of 1,990 hits - ever!

"It's a number well above the 1,989 standard that separates us mediocre

sites from really, really bad ones," boasts Kaplan.

This runaway success has inspired them to consider letting people post

pitches in order to get pre-release feedback. Although Kaplan worries:

"If we start helping too many flacks, we might lose potential content in

the form of bad pitches."

Well, let's not let that happen. Hold high the standards of PR! Expose

those bad pitches! Reward the good ones! Visit!

Let's see if together we can push that number of hits above that 2,000


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