Dallas firms unite to form stronger b-to-b presence

DALLAS: Last week's merger of two b-to-b-focused Dallas PR firms

created one of the city's largest independent agencies.

Cummings McGlone's staff of four joined Michael A. Burns & Associates'

16-member team to form an organization whose combined 2000 revenue would

have totaled more than $2.5 million. The firm will retain the

larger agency's name.

President Michael Burns said the agencies began merger discussions

earlier this year as he looked for other firms to recommend to clients

he couldn't serve because of conflicts. His agency is known for b-to-b

and financial work. Cummings McGlone also does b-to-b, but it brings

some consumer experience to the merger as well.

Brian Cummings and Neil McGlone met while working at Burson-Marsteller's

Pittsburgh office in the 1980s and formed their own agency together in

1999. Cummings had been chairman of Bloom PR before Publicis bought it

in 1997, and McGlone had worked for 12 years as a PR exec at Texas

Instruments. Cummings and McGlone join the agency as vice presidents.

They bring to the merger a WorldCom membership, and clients including

food giant Fleming, Atlanta-based Surgicoe, and project work for Bausch

& Lomb. Burns' high-profile clients include Fujitsu Transaction

Solutions and Daisytek.

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