Buybacks are not a trend, says WSW

NEW YORK: Though the Miami and New Zealand operations of Weber

Shandwick Worldwide have been bought back by local management, CEO

Harris Diamond told PRWeek not to expect many more WSW offices to leave

the fold.

"Over the years, I've always done this," said Diamond. "Obviously,

they're taking a look at the business to see which offices make sense in

the context of the business we have. If we don't think it makes sense,

instead of closing offices down and laying people off, we will let

people take a shot at it themselves."

In Florida, president Christine Barney bought back one of Larry Weber's

first purchases when he expanded the Weber Group out of Cambridge,


In New Zealand, chairman and CEO Klaus Sorensen acquired the Auckland

and Wellington offices, and put them under local control for the first

time in 15 years. The Miami office has 20 staffers, and the New Zealand

operations employ eight people.

Both offices will remain affiliates, and the Miami office will continue

to share account work for client Burger King, which is based in


Both operations currently service primarily local businesses.

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