BOSTON: Brodeur Worldwide has parlayed a US agency-of-record
contract with one of its subsidiaries into a pan-European contract with
IT software maker Concord Communications.
Earlier this year, Brodeur subsidiary Beaupre & Co. won a contract to
provide Concord with writing, media, and analyst relations. The agency
also launched Concord's eHealth brand. Josef Blumenfeld, director of
worldwide PR at Concord, said a positive relationship with Beaupre led
the company to pick Brodeur for the next stage of its development.
"In choosing an agency in Europe, we wanted to partner with a company
that could replicate Beaupre's success in building the eHealth brand in
the US," said Blumenfeld.
Andrea Carney, Brodeur CEO, praised the hard work at Beaupre, and said
Brodeur is looking forward to building off Beaupre's success and
delivering quality results throughout Europe.