Brodeur making strides in Europe

BOSTON: Brodeur Worldwide has parlayed a US agency-of-record

contract with one of its subsidiaries into a pan-European contract with

IT software maker Concord Communications.

Earlier this year, Brodeur subsidiary Beaupre & Co. won a contract to

provide Concord with writing, media, and analyst relations. The agency

also launched Concord's eHealth brand. Josef Blumenfeld, director of

worldwide PR at Concord, said a positive relationship with Beaupre led

the company to pick Brodeur for the next stage of its development.

"In choosing an agency in Europe, we wanted to partner with a company

that could replicate Beaupre's success in building the eHealth brand in

the US," said Blumenfeld.

Andrea Carney, Brodeur CEO, praised the hard work at Beaupre, and said

Brodeur is looking forward to building off Beaupre's success and

delivering quality results throughout Europe.

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