New partnership aimed at bridging media-PR chasm

CHICAGO: According to Gary Glenn, president of NewsWire One, the

integration of with his company will strengthen

links between PR and the media.

NewsWire One distributes interactive releases and press kits, which will

now be featured on each web page of, a resource for

reporters, writers, producers, and assignment editors to find stories

and do research on the internet. By hyperlinking this information, the

companies say newsmakers will be able to click from potential stories to

online media kits to quickly get the information they need to spotlight

a PR person's clients.

The headlines of each release will be displayed on an animated bar with

a direct link to the full release and news archive.

"It is the goal of every news release to break through the clutter,"

said Glenn. "The additional feature on will

provide a direct resource for media professionals to access news

information, while increasing our clients' penetration in the


"Our users decide what millions of people see and read each day," said

Jim Lichtenstein, president and founder of AssignmentEditor. com. "Our

partnership gives NewsWire One a unique and tremendously effective way

to get their clients information directly in front of the people who can

act on covering these PR events."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in