CHICAGO: According to Gary Glenn, president of NewsWire One, the
integration of AssignmentEditor.com with his company will strengthen
links between PR and the media.
NewsWire One distributes interactive releases and press kits, which will
now be featured on each web page of AssignmentEditor.com, a resource for
reporters, writers, producers, and assignment editors to find stories
and do research on the internet. By hyperlinking this information, the
companies say newsmakers will be able to click from potential stories to
online media kits to quickly get the information they need to spotlight
a PR person's clients.
The headlines of each release will be displayed on an animated bar with
a direct link to the full release and news archive.
"It is the goal of every news release to break through the clutter,"
said Glenn. "The additional feature on Assignment-Editor.com will
provide a direct resource for media professionals to access news
information, while increasing our clients' penetration in the
"Our users decide what millions of people see and read each day," said
Jim Lichtenstein, president and founder of AssignmentEditor. com. "Our
partnership gives NewsWire One a unique and tremendously effective way
to get their clients information directly in front of the people who can
act on covering these PR events."