NEW YORK: Middleberg Euro RSCG is the latest agency to launch a
business unit dedicated to providing project-based communications
Middleberg Strategic Services (MSS) will offer services on a flat-fee
project basis without long-term contractual obligation. Project
durations are expected to span six to 10 weeks.
The unit, headed by agency principal Curtis Hougland and agency director
Matthew Rose, will provide corporate positioning, message development,
executive speaker placement, industry analyst meeting preparation and
scheduling, and crisis plan development and training, among other
"Everyone realizes companies have the same needs they did when budgets
were huge, but they don't have the money to spend on larger programs,"
A staff of six has been assigned to the unit, which has not yet retained