Medialink, the Dallas Cowboys, and the Salvation Army continue to
give "kick the can" a whole new meaning.
For the fifth year running, the Cowboys and the Salvation Army held
"National Kettle Kick-Off," a nationally televised, halftime event
during the Cowboys' Thanksgiving Day game. Medialink produced a
three-hour SMT from Texas Stadium in which top Cowboys and Salvation
Army brass were available to the media for interviews. The goal was to
raise awareness of Salvation Army services and to encourage Americans to
keep helping people in need throughout the country.
If you're more likely to mentally leap from the idea of Salvation Army
kettles to Cowboy tight ends - remember that the Salvation Army provides
food for the hungry, companionship to the elderly and ill, clothing and
shelter to the homeless, opportunities for underprivileged children,
relief for disaster victims, assistance for the disabled, and many more
services for those in need. And, when considering your holiday
charitable donations, that's no joke.