LOS ANGELES: Following up on discussions with White House advisor
Karl Rove, Hollywood's studios, television networks, and unions have
formed a 40-person committee to handle Tinseltown's contributions to the
ongoing war against terrorism.
Headed by Motion Picture Association of America president Jack Valenti,
the committee is focusing on at least three areas: distributing films to
troops abroad, arranging United Service Organization (USO) shows, and
creating PSAs honoring troops and boosting morale.
Included on the committee are communications executives such as Disney
SVP for corporate public service Jody Dreyer, DreamWorks corporate
communications head Andy Spahn, and Warner Bros. EVP of domestic
corporate marketing Brad Ball.
The studios seem to be committed to quick action, and have already
screened first-run films such as Behind Enemy Lines for troops. In
coming weeks, Warner Bros. will send the star-studded cast of Ocean's
Eleven to a military base in Turkey for a screening of the movie, and
Disney is sending Monsters, Inc. to soldiers stationed in Asia.
In addition, all six of the major networks announced plans to develop
and air separate PSAs. Plans for overseas announcements are also in the
In a separate entertainment merger, the USO is also working with MTV to
stage a New Year's Day concert dubbed "For the Troops: An MTV/USO
Special" featuring Jennifer Lopez, Ja Rule, and Kid Rock at an
undisclosed military base abroad. MTV spokesman Graham James said that
the project is independent of the Hollywood committee, and has been in
the works since September.