AtomicPR scoops Hitachi Data work

SAN FRANCISCO: AtomicPR has been chosen as global agency of record

for Hitachi Data Systems.

The firm's successful pitch was due in part to its combined

extranet/intranet technology that allows the client to have constant

access to the account work as it develops.

"AtomicPR's up-to-date expertise, collaborative online work style, and

streamlined processes are a good match with our needs to move quickly

and coordinate efforts," said Jodi Reinman, PR manager for Hitachi Data


Clients are able to log into Atomic's online platforms from around the

world to access briefing books, approve or edit draft releases, or scan

recent clips. All of the client work is contained within the same

electronic platform.

But Atomic said the online tools should not be confused with


"We leverage a lot of technology to accomplish very common business

objectives," said Andy Getsey, CEO of AtomicPR. "Our approach is

technological because technology is very good at solving specific


Getsey said that the online platform also encourages more senior

management involvement, because input does not require participation in

formal meetings or conference calls. "It cuts down decision time


The platform also provides same-time access to companies with multiple

international offices.

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