Apex wins Nokia's Canada business

TORONTO: Nokia has chosen Apex Public Relations as its agency of

record in Canada.

The company previously retained National Public Relations, but the

agency resigned the account over a conflict. Nokia works with Ketchum in

the US.

Six agencies pitched for the business. "We did a capabilities

presentation with an emphasis on case studies," said Pat McNamara,

president of Apex, which employs 17 people.

Apex will tackle heavy media relations work, as well as some executive

profiling and support for sponsorship events. Other Apex clients include

Adobe, Fuji digital cameras, Levi's, and the American Peanut


McNamara believes her firm's combined consumer and tech experience

helped win the account. "We can tackle the more complicated messages,

but also get their cell phones in the fashion pages," she said.

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