South FL Water District gets CRB aid to target Hispanics

ORLANDO, FL: The South Florida Water Management District has

engaged Carlman Booker Reis Public Relations (CBR) to create awareness

among area Hispanics of the District's opportunities and activities,

including its Everglades restoration plan.

The District began its water resources outreach program targeted to the

Hispanic community in 1992 in Miami-Dade county. In 1996, the District

added Broward and Palm Beach counties to the outreach area.

When Census 2000 figures showed Central Florida's Hispanic population

growing, the District extended its Hispanic outreach to its Central

Florida region of Osceola, along with parts of Orange and Polk


CBR will hold local Hispanic leadership roundtable events, help identify

business partnerships, and hold minority business opportunity


To help the District achieve its goal of employing more Hispanics, the

agency will stage personnel recruitment events for such jobs as

biologist, environmentalist, and engineer.

"Sometimes, it can be a little difficult to get the word out with

language barriers," said agency spokesperson Jamie Anderson. "But with

the Hispanic community here in Central Florida growing so much, the

opportunities at the South Florida Water Management District are

something we're trying to help them become aware of."

The firm has other water conservation clients, including Florida Water


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