ORLANDO, FL: The South Florida Water Management District has
engaged Carlman Booker Reis Public Relations (CBR) to create awareness
among area Hispanics of the District's opportunities and activities,
including its Everglades restoration plan.
The District began its water resources outreach program targeted to the
Hispanic community in 1992 in Miami-Dade county. In 1996, the District
added Broward and Palm Beach counties to the outreach area.
When Census 2000 figures showed Central Florida's Hispanic population
growing, the District extended its Hispanic outreach to its Central
Florida region of Osceola, along with parts of Orange and Polk
CBR will hold local Hispanic leadership roundtable events, help identify
business partnerships, and hold minority business opportunity
To help the District achieve its goal of employing more Hispanics, the
agency will stage personnel recruitment events for such jobs as
biologist, environmentalist, and engineer.
"Sometimes, it can be a little difficult to get the word out with
language barriers," said agency spokesperson Jamie Anderson. "But with
the Hispanic community here in Central Florida growing so much, the
opportunities at the South Florida Water Management District are
something we're trying to help them become aware of."
The firm has other water conservation clients, including Florida Water