NEW YORK: The first of many promised new services and products to
be introduced under a new agreement between Thomson Financial and PR
Newswire has arrived on 45,000 desktops worldwide.
With the new service, PRN corporate earnings announcements made via
webcast will be distributed over Thomson's First Call unit.
First Call is a broker research and information service that reaches 800
brokerage firms around the world.
The alliance was announced last month, with a view to using such tools
as IR website hosting services, webcasting, and contact management.
Michelle Savage, PRN's VP of investor relations services, says the press
release distribution network decided to partner with IR
services/financial information company Thomson to take advantage of the
latter's strength in collecting information and packaging it into
She says the alliance will help IR officers reach a broader, but more
targeted audience, especially the coveted institutional investors.
"The economy is slow, so people are looking to maximize the impact of
what they're doing," Savage said.
Savage said she could not go into any detail, but that PRN and Thomson
were working out the technological kinks of another new service to be
introduced in the next few weeks.