PR Newswire and Thomson roll out the first of many joint services

NEW YORK: The first of many promised new services and products to

be introduced under a new agreement between Thomson Financial and PR

Newswire has arrived on 45,000 desktops worldwide.

With the new service, PRN corporate earnings announcements made via

webcast will be distributed over Thomson's First Call unit.

First Call is a broker research and information service that reaches 800

brokerage firms around the world.

The alliance was announced last month, with a view to using such tools

as IR website hosting services, webcasting, and contact management.

Michelle Savage, PRN's VP of investor relations services, says the press

release distribution network decided to partner with IR

services/financial information company Thomson to take advantage of the

latter's strength in collecting information and packaging it into

financial solutions.

She says the alliance will help IR officers reach a broader, but more

targeted audience, especially the coveted institutional investors.

"The economy is slow, so people are looking to maximize the impact of

what they're doing," Savage said.

Savage said she could not go into any detail, but that PRN and Thomson

were working out the technological kinks of another new service to be

introduced in the next few weeks.

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