NEW YORK: Vivendi Universal Net USA (VU Net), the new internet and
technology branch of the entertainment conglomerate, has appointed
Laurie Rubenstein SVP of PR.
The appointment puts Rubenstein at the head of a new PR department
charged with creating a unified image for Vivendi's most recent
endeavor, as well as maintaining the brand identities of the umbrella
Established in November 2001, VU Net was formed to roll all of Vivendi's
US internet operations under a single management structure. Vivendi owns
such e-based businesses as RollingStone.com, MP3.com and
Rubenstein is former VP of PR for Vivendi holding GetMusic.com.
"Each of the properties has developed such a strong brand and loyal
customer base, that it's very important for us to continue those brand
identities," Rubenstein said.
She added that there will be upcoming efforts to brand VU Net as
"There are many things in the works right now, including additional
corporate announcements and product-specific announcements," she