LOS ANGELES and NEW YORK: Golin/Harris has been retained by Symbol
Technologies to develop a $10 million integrated marketing
program with Draft Worldwide, an interactive marketing agency. The firm
has also announced several West Coast management changes.
Symbol Technologies created the scanner and bar code technology that is
commonly used in supermarkets, and also develops mobile computing
products that are used by the US military.
Golin will shape a consistent message for Symbol Technologies, and reach
out to the business media. Working with Draft Worldwide, the agency will
implement a marketing program designed to span advertising, PR, direct
marketing, and interactive channels.
In other Golin news, the Los Angeles office has undergone a trio of
top-tier management changes that makes Judy Johnson the new managing
director.
Fred Cook, managing director of the Western region and head of the LA
office for 10 years, has been promoted to the newly created position of
chief client officer. The role will give him "more time to focus on
clients that we serve, as opposed to administrative functions," Johnson
explained.
Cook will split his time between Chicago and LA, and will also retain
control of the West Coast territory.
Johnson, formerly the deputy managing director and head of the consumer,
technology, and corporate practices, has been with Golin for
four-and-a-half years. She has also worked for Fleishman-Hillard and
Manning, Selvage & Lee in LA.
Johnson said she would remain active with her clients, including Toyota,
Dole Foods, and ice-cream maker Cold Stone Creamery.
The role of deputy managing director will not be filled, but David
Stamper will take over as head of the consumer practice.
