Golin teams with Draft for $10m job

LOS ANGELES and NEW YORK: Golin/Harris has been retained by Symbol

Technologies to develop a $10 million integrated marketing

program with Draft Worldwide, an interactive marketing agency. The firm

has also announced several West Coast management changes.

Symbol Technologies created the scanner and bar code technology that is

commonly used in supermarkets, and also develops mobile computing

products that are used by the US military.

Golin will shape a consistent message for Symbol Technologies, and reach

out to the business media. Working with Draft Worldwide, the agency will

implement a marketing program designed to span advertising, PR, direct

marketing, and interactive channels.

In other Golin news, the Los Angeles office has undergone a trio of

top-tier management changes that makes Judy Johnson the new managing


Fred Cook, managing director of the Western region and head of the LA

office for 10 years, has been promoted to the newly created position of

chief client officer. The role will give him "more time to focus on

clients that we serve, as opposed to administrative functions," Johnson


Cook will split his time between Chicago and LA, and will also retain

control of the West Coast territory.

Johnson, formerly the deputy managing director and head of the consumer,

technology, and corporate practices, has been with Golin for

four-and-a-half years. She has also worked for Fleishman-Hillard and

Manning, Selvage & Lee in LA.

Johnson said she would remain active with her clients, including Toyota,

Dole Foods, and ice-cream maker Cold Stone Creamery.

The role of deputy managing director will not be filled, but David

Stamper will take over as head of the consumer practice.

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