I was working for a small daily newspaper in Connecticut, going
nowhere with my career, and making very little money. A former co-worker
who was at IBM called and asked if I would send him my resume.
I never wanted a job in corporate PR - at least that was how I felt at
the time. So I sent a resume that I knew had at least three typos in it.
Amazingly, IBM called me in for an interview.
I didn't own a suit, and I was growing a beard. My friend at IBM
strongly advised me to shave and go shopping.
I did neither, showing up for the interview in khaki slacks, a blue
shirt, and a jacket from a brown suit. Moreover, the week before my
interview, newspapers in New York (The Trib) and Washington, DC (The
Washington Star) went out of business, flooding the market with
unemployed journalists who were now looking for jobs in public
relations. I figured I was toast, so I interviewed with a "who cares"
Well, it worked. I guess IBM must have felt that if I could be so cocky
in an interview, I must be pretty good at work. Less than two months
later, IBM had paid to relocate me to Washington, DC, where I began my
Joe Diorio is vice president of PR at Boyd Tamney Cross in Wayne, PA.