OREM, UT: The families of military personal in 12 cities were able
to send video Christmas messages over the internet to their loved ones
stationed overseas as part of the "Give Thanks America" campaign that
combined the efforts of Compaq, Digital Island, and Sorenson Media.
Sorenson Media's agency of record, Meservy Wing Snapp, a small firm
based in Orem, UT, promoted the event through an event held at
Thanksgiving Point in Salt Lake City.
Using Sorenson Media's web broadcasting technology, Utah Senator Orrin
Hatch (R) gave the keynote address from his office in Washington,
DC.
The Osmond Next Generation Family, younger family members of the sibling
duo Donny and Marie, also sang at the heavily attended event. Five
military families recorded their messages live in front of local media.
James Sorenson, CEO of Sorenson media, fielded questions from the press
about the company's technology.
The event was covered in seven news spots on television stations, and
was also featured in a piece by The Salt Lake City Tribune, a well as in
three other newspapers. The total cost of the event was less than
$50,000.
"It's been difficult to gain media attention because everyone is gearing
up for the Winter Olympics here," said Noelle Cahow, account supervisor
at Meservy Wing Snapp. "But the media was excited about covering the
military families as they sent the messages to their loved ones."
The event was so successful that Sorensen Media will expand the program
into a foundation to make its technology available for educational needs
and services.
"Give Thanks America" was rolled out in 12 cities, including Boston and
Atlanta. Hundreds of military families have sent messages using the
service.
Compaq and Digital Island created the "Give Thanks America" campaign to
honor five Compaq employees who were killed in the World Trade Center
attacks.
Hill & Knowlton and Brodeur Worldwide helped launch the event in the
other cities.
