Brownstein Group's Siemens account win signals positive future

PHILADELPHIA: The Brownstein Group (TBG), an integrated agency, has

parlayed a series of smaller assignments into its new status as PR

agency of record for Siemens Medical Solutions Health Services


TBG out-pitched seven other agencies, including the Star Group and Neff

& Associates in the final round to win the business.

Siemens initially selected TBG to support its public relations efforts

for clinical and financial software products. The two companies worked

together again when TBG assisted Siemens with the introduction of its

Soarian health information solution.

The agency also provides public relations for Siemens' Professional and

Business Consulting Services.

"They have quickly proven their value in our work together, delivering

PR counsel to help us shape strategy, and contributing to the successful

launch of Soarian," said Konnie Stark, director of corporate

communications for Siemens Health Services.

As agency of record, TBG's goal is to let the healthcare community know

that Siemens has an established presence in both the healthcare and IT


Matthew Zinman, director of PR for TBG, said the firm would soon be

announcing two other important account wins, including a top tech brand

account and a consumer account.

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