PN to push new DC convention center

WASHINGTON: In a runoff with 19 agencies, Porter Novelli and Walker

Marchant Group won the Washington Convention Center Authority (WCCA)

marketing account.

Walker Marchant is a local minority-woman-owned communications agency

formed last March.

Tony Robinson, director of public affairs for the WCCA, said the $400,000 contract runs for a year, with three optional renewal years.

Porter Novelli will handle marketing, creative, and advertising

assignments, while Walker Marchant will do PR, public affairs, and

community relations.

The new 2.3-million-square-foot Washington Convention Center is

scheduled to open in the spring of 2003.

Washington, DC's tourism and business travel industry has suffered

serious setbacks since September 11. Several groups have cancelled

meetings and trips to the nation's capital, and nearly 20,000

hospitality workers have lost their jobs or are on reduced schedules.

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