WASHINGTON: In a runoff with 19 agencies, Porter Novelli and Walker
Marchant Group won the Washington Convention Center Authority (WCCA)
Walker Marchant is a local minority-woman-owned communications agency
formed last March.
Tony Robinson, director of public affairs for the WCCA, said the $400,000 contract runs for a year, with three optional renewal years.
Porter Novelli will handle marketing, creative, and advertising
assignments, while Walker Marchant will do PR, public affairs, and
The new 2.3-million-square-foot Washington Convention Center is
scheduled to open in the spring of 2003.
Washington, DC's tourism and business travel industry has suffered
serious setbacks since September 11. Several groups have cancelled
meetings and trips to the nation's capital, and nearly 20,000
hospitality workers have lost their jobs or are on reduced schedules.