Mead renews ties with Wyse Landau

CLEVELAND: Wyse Landau Public Relations has recaptured a

high-six-figure account with Mead's school and office supplies division

after losing the business about two years ago.

In 1999, Mead bought At-A-Glance, another company making school and

office supplies, and consolidated its PR business, dropping Wyse Landau.

It renewed contact with the agency three months ago.

Dayton, OH-based Mead, a $4.4 billion paper and paper products

company, was itself involved in a merger last year with Westvaco, a move

that caused it to review all operations, including use of PR firms.

Mead has no single PR agency of record, but works with Citigate Sard

Verbinnen on IR. Mead's eight operating units select their own PR

agencies, though Mead has a corporate PR staff of six.

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