LAST CALL: Skilling's killing on Enron shares was not his fault

If a PR strategy is reflective of an overall business plan, then

it's no wonder Enron's stock is trading at 53 cents with former

employees putting out bounties on top execs' heads.



The bulls-eye on the most dartboards, former CEO Jeff Skilling, who

cashed out when the stock was trading in the fifties, gave his first

public interviews last week, denying any wrongdoing that led to the

goofiest bankruptcy of all time. Reminiscent of the well-known song by

Shaggy, Skilling seemed to be saying over and over to reporters from the

Houston Chronicle and The New York Times, "It wasn't me."



The Shaggy song contains such lines as, "But she caught me on

camera ... wasn't me." And the denials of Skilling - whose whereabouts

have been as mysterious as Sasquatch - hold about as much water.



But at least he can be praised for consistency. His denial-rich PR

strategy seems to be right in line with the way he ran Enron, as he was

quoted saying, "I had no idea the company was in anything but excellent

shape." Uh, you were the CEO, right?



Here's another line from the song: "Heard the screams getting

louder ... wasn't me." And with 4,000 vociferous Enron employees now on

the street, Skilling's admission that "the last two months have been the

worst of my life" haven't quite provided him with the sympathy he

perhaps courted. He even admitted losing 14 pounds during that time

period. (No doubt running from the SEC and fired workers helps burn a

few calories.)



PRWeek is just wondering if Skilling will come out with a new verse of

honesty or continue his chorus of denial, "They think I stole a lot of

money... wasn't me... Think I ruined the company...wasn't me... Even say

I acted sleazy...wasn't me."



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