Ketchum picks up two health groups

WASHINGTON: Ketchum has added two healthcare associations to its

Washington, DC client list: the American Society of Cataract and

Refractive Surgery (ASCRS), and the American Association of Clinical

Endocrinologists (AACE).



The ASCRS tapped the agency to launch a one-year campaign to educate the

public about laser eye surgery. The 8,500-member group hopes to counter

a negative perception of the procedure by disseminating data and

research findings, and by establishing a nationwide network of

spokespersons.



The AACE will use Ketchum to help raise awareness of endocrine-related

diseases, such as diabetes and thyroid disorders. A second part of the

campaign seeks to establish clinical endocrinologists as the appropriate

doctors to treat such diseases. To that end, a group called the

Institute for Endocrine Health has been established to drive the

year-long campaign.



Ketchum's social marketing group has also picked up new business with an

existing client, the Centers for Medicare and Medicaid Services

(formerly the Healthcare Financing Administration). Together with the

Department of Health and Human Services, Ketchum will establish a

five-state pilot program to increase the quality of care in nursing

homes.



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