GCI snatches Cap Gemini's PR work

NEW YORK: GCI Group has beaten out Fleishman-Hillard in the two-way

tussle for Cap Gemini Ernst & Young's corporate and business unit PR

across the Americas.

Incumbent Weber Shandwick Worldwide had handled PR for Ernst & Young,

which Cap Gemini acquired in May 2000. David Schutzman, director of PR

for the Americas at CGE&Y, said, "We have refocused our core strategies,

so it was a good time to change."

The account, thought to be in the low millions, encompasses the majority

of the consulting firm's business units, except healthcare, which

Fleishman already handled, and will retain.

Schutzman added that PR agency arrangements outside the Americas were

under consideration, pointing to a potential global account for GCI.

"GCI shares our entrepreneurial philosophy," said Schutzman. "They will

play an integral role in raising awareness of the value of our

intellectual capital, positioning our individual sectors, and building

up the outsourcing business."

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