NEW YORK: GCI Group has beaten out Fleishman-Hillard in the two-way
tussle for Cap Gemini Ernst & Young's corporate and business unit PR
across the Americas.
Incumbent Weber Shandwick Worldwide had handled PR for Ernst & Young,
which Cap Gemini acquired in May 2000. David Schutzman, director of PR
for the Americas at CGE&Y, said, "We have refocused our core strategies,
so it was a good time to change."
The account, thought to be in the low millions, encompasses the majority
of the consulting firm's business units, except healthcare, which
Fleishman already handled, and will retain.
Schutzman added that PR agency arrangements outside the Americas were
under consideration, pointing to a potential global account for GCI.
"GCI shares our entrepreneurial philosophy," said Schutzman. "They will
play an integral role in raising awareness of the value of our
intellectual capital, positioning our individual sectors, and building
up the outsourcing business."