NEW YORK: VMS monitoring has paired with Burrelle's Information
Services, and the two companies are expected to soon announce the launch
of joint product Forecast, a web-based platform that retrieves,
organizes, and analyzes media coverage.
Forecast will appear as an icon on user desktops, and its purpose is to
increase the ease and convenience of news monitoring.
The product will feature news from over 16,000 publications, 1,000
broadcast stations, and 3,000 websites and news groups. Broadcast
segments can be digitally delivered and viewed using standard media
software such as Windows Media Player or Real Player. Content can also
be archived and referenced through a keyword search or user-defined
tags.
Golin/Harris International is assisting with the launch.
"Now you can manage media information instead of letting media
information manage you," said VMS CEO Michael Kaufman of the new
product. "Forecast keeps PR professionals and company executives on top
of all the news that can affect their clients, companies, and
industries."
