THE SHORTLIST FOR THE 2002 PRWEEK AWARDS: After reviewing more than800 entries, the judging panel selected these finalists. The winnerswill be announced at the unmissable Awards dinner on February 21

ARTS, ENTERTAINMENT, & MEDIA

Campaign of the Year

Winner 2001: Edelman, Experience Music Project

Shortlist 2002

- Weber Shandwick and Bob Davis Speed is Life

- Rubenstein Communications and BMW of North America The Hire

bmwfilms.com

- Rogers & Cowan/Weber Shandwick and Carsey - Werner - Mandabach TV

Distribution Grounded For Life: First Season Launch Campaign

- XM Satellite Radio with Melissa Andrews and PainePR XM Satellite Radio

National Launch

- WGBH and Clear Blue Sky Productions Evolution Project

Sponsor: NAPS is a leader in the field of distributing releases that

generate additional media placements. We salute all this year's entries.

PRODUCT BRAND DEVELOPMENT

Campaign of the Year

Winner 2001: Ogilvy, British Petroleum

Shortlist 2002

- Jack Horner Communications and Heinz North America Heinz Funky Purple

EZ Squirt

- Cairns & Associates and Snuggle Fabric Softner National Bedtime Story

Month (Snuggle up & read)

- Fletcher Martin Ewing and Precept Golf Precept MC Lady Golf Ball

- Carmichael Lynch Spong and White Wave From "no interest" to "no

brainer"

- silk goes mainstream

- MS&L and Pharmacia Using the sizzle of sex to showcase Vagifem

Sponsor: Waggener Edstrom congratulates the finalists. As a global

agency dedicated to solving business challenges, we are honored to play

a role in recognizing excellence and innovation.

CONSUMER LAUNCH

Campaign of the Year

Winner 2001: Lippe Taylor and Procter & Gamble Physique hair care

Shortlist 2002

- Ketchum and Orbitz Orbitz takes off

- Hill and Knowlton and Motorola Motorola Talkabout T900: keeping the

buzz alive

- Edelman and Butterball Turkey Company The first Thanksgrilling

- PainePR and Polaroid Polaroid Spectra 1200 FF launch

- Ketchum and Starkist Seafood Charlie's latest catch

Sponsor: West Glen Communications is a leading provider of

broadcast/video PR, offering consultation, production, and distribution

services. WestGlen's clients include corporations, PR and ad agencies,

and trade associations.

HEALTHCARE

Campaign of the Year

Winner 2001: Shandwick, Blue Cross and Blue Shield

Shortlist 2002

- GCI Group and ImClone Systems Supporting a medical breakthrough

- Cohn & Wolfe, Aventis, and National Federation of the Blind (NFB)

Allegra 2001 Everest expedition

- BBK Healthcare and Tanox Peanut allergy study

- Brodeur Worldwide and ABIOMED The patient comes first: managing the

media during a historic clinical trial

- Ruder Finn and Novartis FDA approval of Gleevec: managing the media

onslaught

Sponsor: PIMS delivers a complete range of services to the

communications professional, designed to achieve maximum effectiveness

with an accurate media list of over 250,000 contacts.

HI-TECH

Campaign of the Year

Winner 2001: OutCast Communications, salesforce.com

Shortlist 2002

- Fleishman-Hillard and Kyocera Wireless Get Smart! Kyocera Wireless

Smartphone launch

- Carter Ryley Thomas and Tridium Backing up the claim

- Brodeur Worldwide and Research In Motion Building on the BlackBerry

buzz

- Blanc & Otus and TiVo TiVo versus the mighty big giant, Microsoft

- Ogilvy PR and EarthLink Unveiling EarthLink Broadband

Sponsor: APCO Worldwide specializes in public affairs and strategic

communications.

From its 25 offices, it provides customized solutions to client issues

and opportunities by mixing local experience with global perspective and

resources.

BUSINESS TO BUSINESS

Campaign of the Year

Winner 2001: Ketchum, Visa USA

Shortlist 2002

- MS&L and IBM Launching IBM into the life sciences market

- Citigate Cunningham and Straightline Sance "Steeling" the spotlight:

the launch of Straightline

- Brodeur Worldwide and IBM Delivering IBM's channel strategy

- Dome Communications and WorldCom Meetings in America III

- Hill & Knowlton and Gleeson, Sklar, Sawyers and Cumpata Local

accounting firm competes with the big boys

- Edelman and Currenex Revolutionizing foreign exchange

Sponsor: Rubenstein serves its clients across various practice areas,

offering the capabilities and resources necessary for modern PR.

INTERNAL COMMUNICATIONS

Campaign of the Year

Winner 2001: Ogilvy, British Petroleum

Shortlist 2002

- Sacunas & Saline and Glatfelter Internal branding campaign

- Golin/Harris and McDonald's Human Resources Design Center and U.S.

Communications McDonald's employment image campaign

- RadioShack Corporate Communications "Think Growth" organizational

restructuring

- Providian Financial Customer satisfaction challenge

- Ketchum and Dow Chemical An ideal marriage

Sponsor: Ogilvy PR Worldwide operates in 50 markets around the world.

The firm includes two subsidiaries: B-W-R (entertainment) and Feinstein

Kean Healthcare (healthcare and biotechnology).

COMMUNITY RELATIONS

Campaign of the Year

Winner 2001: Cone, ConAgra Foods

Shortlist 2002

- Ogilvy PR and LAPD Building 877-ASK-LAPD non-emergency awareness

- Hill & Knowlton and Hart InterCivic HarrisVotes!

MRA and Syracuse Partnership to Reduce Juvenile Gun Violence

The violence stops here

- Edelman and Georgia-Pacific Clean Hands Week

- Fischer Health, PacifiCare Health Systems, and American Diabetes

Association Together for a common goal

- Weber Shandwick and Kohl's Kohl's cares for kids

Sponsor: PainePR is known as a top, mid-sized agency. It was named

Creative Agency of the Year by The Holmes Group, and its work for Iomega

was a finalist for Hi-Tech Campaign of the Year in 2001.

MULTICULTURAL MARKETING

Campaign of the Year

Winner 2001: Walls Communications, NAACP

Shortlist 2002

- FUSE and the St. Louis Cardinals 2001 party in the park campaign

- Richard French & Associates and the Central Intercollegiate Athletic

Association Central Intercollegiate Athletic Association

- Edelman and Wyndham International 2001 Women On Their Way Awards

- Bromley/MS&L and Western Union Helping Hands

- Greyhound Lines and Burson-Marsteller 40th anniversary freedom rides

celebration

Sponsor: NoticiasWire.com is the first internet-based news distribution

service to exclusively target US Hispanic media and opinion leaders. We

are proud to present this award.

INTERNATIONAL

Campaign of the Year

Winner 2001: Golin/Harris, McDonald's

Shortlist 2002

- Visa International U-Commerce

- Porter Novelli and Wyeth Lederle Vaccines Prevenar launch in Latin

America

- Burson-Marsteller and 3Com Planet Project: the world's largest

internet poll

- Weber Shandwick and Beijing 2008 Olympic Games Bid Bringing the

Olympic Games to Beijing

- Hoffman Agency and CommWorks CommWorks Asia Pacific Press Launch

Sponsor: PR Newswire provides comprehensive communications services

ranging from information distribution and market intelligence to the

creation of online multimedia content and investor relations websites.

CORPORATE BRANDING

Campaign of the Year

New category

Shortlist 2002

- The MWW Group and LegalZoom.com The new dream team

- Golin/Harris and Nestle Purina PetCare Purina Pet Institute's Pet

Healthiest Cities program

- Text 100 and BlueArc The new hero in the storage game: launch of

BlueArc

- Ogilvy Public Relations and Intelsat Relaunching the Intelsat brand

- Edelman and Currenex Revolutionizing foreign exchange

Sponsor: Alticor is the parent company of Amway, Quixtar, and Access

Business Group. Alticor and its affiliates offer products, business

opportunities, and manufacturing and logistics services in more than 80

countries and territories worldwide.

PUBLIC AFFAIRS

Campaign of the Year

Winner 2001: Stoorza Communications, Wal-Mart

Shortlist 2002

- Carter Ryley Thomas and Old Dominion Electric Cooperative Marsh Run

Station Plant siting work

- APCO Worldwide and Harrah's Entertainment New Orleans casino

- Cushman/Amberg Communications and Freeman United Coal Mining Saving a

$400 million contract

- Powell Tate-Weber Shandwick and The Business Roundtable BRT goTRADE

program management

- Edelman and American Health Care Association Driving for quality care

Sponsor: With 100 offices and affiliates around the world, MS&L is a

leading PR firm. It proudly recognizes this year's nominees.

INVESTOR/FINANCIAL RELATIONS

Campaign of the Year

Winner 2001: Thomson Financial Services, Pharmacia and Monsanto

Shortlist 2002

- KCSA Public Relations and 4 Kids Entertainment Building credibility,

restoring value

- Golin/Harris and Ashanti Goldfields Restoring investor confidence

- The MWW Group and PETsMART Building a successful turnaround story

- Edelman and Delhaize Group The lion roared: launching a US ADR program

- Ruder Finn and California Department of Finance A bright idea for Wall

Street

Sponsor: Weber Shandwick Worldwide is the world's largest public

relations agency, with more than 3,000 employees in major media,

business, and government capitals around the world.

CRISIS MANAGEMENT

Campaign of the Year

Winner 2001: Edelman, Tri Valley Growers

Shortlist 2002

- Ogilvy PR and St. Lawrence Cement St. Lawrence Cement

- Fleishman-Hillard and ChoicePoint Lists, lies, and lawsuits: restoring

corporate reputation after election 2000

- GCI Group and British Tourist Authority Combatting the myths behind

hoof and mouth

- International Truck and Engine with Hill & Knowlton When workplace

violence strikes

- Fleishman-Hillard and Mitsubishi Motor Sales of America 2001

Mitsubishi Montero rated unacceptable

Sponsor: GCI Group's entrepreneurial philosophy backed by deep practice

expertise enables it to deliver superior results to its multinational

client base.

PUBLIC SERVICE

Campaign of the Year

Winner 2001: Hill & Knowlton, California Dept. of Health Services

Shortlist 2002

- Rogers & Associates and LA County Department of Public Works The

Environmental Defenders program

- Dye, Van Mol & Lawrence and Metro Nashville Emergency Communications

Nashville 9-1-1 public awareness program

- Weber Shandwick and Massachusetts Executive Office of Elder Affairs

"Peace of mind with Prescription Advantage"

- The MWW Group and City of Los Angeles Get tested together

- Golin/Harris and Illinois Department of Public Health I decide

Sponsor: Carter Ryley Thomas is a full-service PR and marketing firm

headquartered in Richmond, VA.

NON-PROFIT

Campaign of the Year

Winner 2001: MRA, Motorola

Shortlist 2002

- The Fearey Group and Planned Parenthood Erickson v. Bartell Drug Co.

- WSW and Children's National Medical Center Giant steps

- Rogers & Cowan/WSW and Ovarian Cancer Research Fund Super Saturday 4

- Teak Media Comms and The Teddy Bear Foundation Teddy Bear Foundation

- Clarity Coverdale Fury and MN Partnership for Action Against Tobacco

Clearing the smoke in Minnesota

- Carway Communications and Asset and Bayer A strong science education

to-day means a strong Pennsylvania workforce tomorrow

Sponsor: TV Access was created to increase the well-being of the general

public through effective public service communications.

CAUSE RELATED

Campaign of the Year

Winner 2001: Barkley Evergreen & Partners, Lee National Denim Day

Shortlist 2002

- Hartford Financial Services Group Alzheimer's, dementia, and driving

- Golin/Harris and Lowe's Home Safety Council Great safety adventure

- MWW/Savitt and University of Washington Medical Center Schick Xtreme

III Tennis Challenge

- Barkley Evergreen & Partners and Lee Jeans Lee National Denim Day

- Fleishman-Hillard and Hasbro Play-A-Thon

- Edelman and Kinko's with Vietnam Veterans Memorial: Put a face with a

name

Sponsor: TVN has served the PR industry with award-winning productions

and media campaigns for 20 years. When results count, you can count on

TVN.

PR STUDENT OF THE YEAR

Winner 2001: Elizabeth Lundeen, University of Missouri

The shortlisted students for this award will be selected by a separate

judging panel in late January

Sponsor: Weber Shandwick Worldwide is the world's largest public

relations agency, with more than 3,000 employees in major media,

business, and government capitals around the world.

YOUNG PR PROFESSIONAL OF THE YEAR

Winner 2001: Casey Kaplan, Pierpont Communications

Shortlist 2002

- Deepali Sarin Environics Communications

- Ashley Williams Ellis Ohio Department of Public Safety

- Joseph Poulos Ashton Partners

- John Gans Weber Shandwick Worldwide

- Sarah Mast Weber Shandwick Worldwide

- Jeremiah Glodoveza Benjamin Group

Sponsor: Fleishman-Hillard is pleased to support the development of

talented young PR professionals who offer the intellectual curiosity and

innovative thinking needed to deliver bottom-line results for clients.

PR PROFESSIONAL OF THE YEAR

Winner 2001: John Graham, chairman and CEO, Fleishman-Hillard

Shortlist 2002

- Sabrina Horn

Horn Group

- Laura Moore

RadioShack

- Michael Spataro

Weber Shandwick

- Mike Holtzman

Weber Shandwick

- Amanda Mellinger

Text 100

Sponsor: News Broadcast Network is the originator of broadcast media

distribution services for the PR industry. NBN is the only company with

VNR distribution through CBS News Path, CONUS, and FOX News Edge. It has

eight offices in the US.

NEW MEDIA SITE OF THE YEAR

Winner 2001: New Line Cinema - Lord of the Rings

Shortlist 2002

- Weber Shandwick and Wood Promotion Network ForestInformation.com

- Mindshare and Citizens For Better Medicare Medicarecommission.org

- Burson-Marsteller and Highmark Highmark.com redesign

- Fleishman-Hillard and NJ Dept. of Health & Senior Services New Jersey

REBEL: "Not For Sale" to Big Tobacco

- Fleishman-Hillard and Office of National Drug Control Policy

TheAntiDrug.com

Sponsor: LexisNexis unites innovative technologies and authoritative

content to support critical decisions, going beyond research to help

increase the productivity of your enterprise.

BEST USE OF BROADCAST OF THE YEAR

Winner 2001 (Best VNR): JetBlue, World Satellite TV

Shortlist 2002

- CooperKatz & Company and Volvo of North America Volvo safety concept

car broadcast media tour

- Burson-Marsteller and 3Com Planet Project: The world's largest

internet poll

- Medialink and Jaguar Cars Jaguar R1 meets its match

- World Satellite TV and JetBlue Airways Antiterrorism equipment

installations & West Coast mega expansion

- Ketchum and Starkist Seafood Charlie's latest catch

Sponsor: The largest network of independent PR firms, Worldcom offers

broad reach with local knowledge through on-the-ground, market-savvy

communicators dedicated to client satisfaction.

PUBLICITY STUNT OF THE YEAR

Winner 2001: George Washington's Mt. Vernon - Death & Funeral

Reenactment

Shortlist 2002

- Burson-Marsteller and Sears Ken More and the All Parts Band

- CooperKatz & Company and Ziff Davis America's Fastest Geek competition

- Coldwell Banker Real Estate White House dog house

- Medialink and Jaguar Cars Jaguar R1 meets its match

- Fleishman-Hillard and SBC with The Art Institute of Chicago Manhole

Masterpieces: Van Gogh and Gauguin in the streets of Chicago

- Waggener Edstrom and Microsoft Mugging the competition

Sponsor: DS Simon specializes in media and business communications

services, such as VNRs, SMTs, corporate videos, and webcasts.

BEST USE OF RESEARCH OF THE YEAR

Winner 2001: Fleishman-Hillard, The US Mint

Shortlist 2002

- Delahaye Medialink and GE Integrating strategic planning and Six Sigma

processes to manage PR

- Weber Shandwick and ING Aetna Boomers on the brink survey

- Morgan & Myers and Philip Morris Shared solutions agricultural

initiative

- Applied Communications PR accountability inside and out: best use of

research KPI program

- Magnet Communications and Oxford Health Plans Making positive news in

an industry plagued by a negative halo

Sponsor: Marina Maher delivers extraordinary brand relationships with

passionate execution of big ideas, close client partnerships, and

exceptional service.

PR INNOVATION OF THE YEAR

New category

Shortlist 2002

- Ruder Finn and eMotion The Medium is the Message

- Ketchum myKGN

- Vocus Vocus Public Relations Wireless

- Weber Shandwick and Hewlett Packard Two Guys, a Reviews Lab, and a

Truckload of Awards for HP

- Manning Selvage & Lee i to i tracker

Sponsor: As a PR innovator since 1985, Brodeur Worldwide is proud to

sponsor the 2002 PR Innovation of the Year award. We congratulate all

the finalists, and join with them in celebrating the pioneering spirit,

innovative technologies and creative thinking that brought these

meaningful advances to our industry.

NON-PROFIT TEAM OF THE YEAR

Winner 2001: Gay and Lesbian Alliance Against Defamation

Shortlist 2002

- Ketchum, Limelight Communications, Wyeth-Ayerst, Merck, Janssen

Pharmaceutica, and Eisa No guts, no glory: raising awareness of

digestive disorders

- Edelman for Professional Colleagues and The Welch Sisters of

Annandale, VA Wash america: help wash away the hurt

- Department of Public Education and Media Relations, American Academy

of Orthopaedic Surgeons AAOS Public and Media Relations Team of the Year

Sponsor: An innovator in communications since 1923, Ketchum delivers

seamless service to its clients, offering unique breadth, depth of

knowledge, and expertise.

CORPORATE PR TEAM OF THE YEAR

Winner 2001: Nortel Networks Shortlist 2002

- Anheuser-Busch Adventure Parks Corporate PR Team of the Year

- Boeing Boeing world headquarters relocation

- Goodrich Corporation "We're on it"

- TXU Global Communications Communicating a new way of doing business

- Xerox Building the case for the comeback

- Pharmacia Building a blockbuster PR team

Sponsor: Business Wire has network access to more than 60 international

and national newswires, financial information providers, and web-based

news services throughout North America, Europe, Asia, Latin America, the

Middle East, and Africa.

BOUTIQUE PR AGENCY OF THE YEAR

Winner 2001: Lane Marketing Communications

Shortlist 2002

- Faiola Davis Public Relations Boutique PR Agency of the Year

- Kirvin Communications Group Boutique PR Agency of the Year

- Buck & Pulleyn Boutique PR Agency of the Year

- Bob Gold & Associates Boutique PR Agency of the Year

- Morrissey & Company Boutique PR Agency of the Year

MID-SIZE PR AGENCY OF THE YEAR

Winner 2001: Applied Communications

Shortlist 2002

- The Hoffman Agency The 2003 challenge

- Greenough Communications Playing to win

- Chandler Chicco Agency The freedom to see. The power to do.

- Lane Marketing Communications Mid-Size PR Agency of the Year

- Pierpont Communications The creative, the resourceful, the fearless

PR AGENCY OF THE YEAR

Winner 2001: Ogilvy PR Worldwide

Shortlist 2002

- Ketchum Investment in innovation yields rich returns

- The MWW Group PR Agency of the Year

- Fleishman-Hillard PR Agency of the Year

- Text 100 PR Agency of the Year

- Waggener Edstrom PR Agency of the Year

Sponsor: Every day, Medialink works with PR professionals to provide the

most effective production, notification, distribution, and tracking

systems for TV, radio, print, photography, and the internet. As a

tribute to the stellar agencies and savvy professionals with whom we

partner, we are proud to sponsor the PR Agency of the Year Award.



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