He used to be watched over by a motorcycle gang. Now he watches

over companies dealing with everything from technology to solid waste


Meet Sean Graham, senior PR executive at BtB Marketing


Describe the company you work for

BtB is a 28-person, full-service shop in Raleigh, NC. Our specialty is

b-to-b PR for electronics and technology companies, but we also have

clients involved in everything from fashion to solid waste


How did you get into PR?

I was in college in the late '80s, majoring in English with a minor in

journalism. At the time, an English degree was a fast track into the

food service industry. Journalism majors could get jobs in their field,

but at a starting salary of only $16,000 per year. I was making

that much working my way through school as a building maintenance

worker. The entry-level salary for PR majors was $25K. Economics

made it an easy decision.

What was your biggest screw-up?

I worked at the Ohio EPA for about three years as a public information

specialist. I was at a public hearing once where the agency was flamed

by an elected official. I made a very sarcastic remark about the

politician to a reporter. Not surprisingly, the quote ended in the local

paper. I got to explain that one to the governor's chief of staff.

What's the most daring thing you've ever done?

Raise a daughter by myself. She just turned 13, and it's really getting


If you could work on one account, what would it be?

The University of North Carolina-Chapel Hill Athletic Department. I'd

have great seats in the Dean Dome and at Kenan Stadium, and tickets for

the ACC and NCAA basketball tournaments every year. I might even get to

meet Dean Smith and Michael Jordan.

Who would you most like to work with?

The Beatles. They rode the crest of a social sea change and influenced a

generation. They were the most talented, popular, and successful band of

all time.

Name one thing about your past people would be surprised to learn

Before college, I was in a band that was "adopted" by a motor-cycle

gang. We spent about a year being escorted to and from gigs by large

groups of very big, scary bikers. They made the club owners, not to

mention us, quite nervous, but nobody had the guts to tell them we

didn't want them around. So we broke up instead.

What skill would you most like to have?

To play guitar like Rich Robinson (Black Crowes), and bass like Flea

(Red Hot Chili Peppers).

Which historical figure would you most like to represent?

JFK, Sr. He ruled "Camelot" during the modern Golden Age of America. He

was his time's most compelling, charismatic leader. And I would have met

Marilyn Monroe and hung out with Frank Sinatra!

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