How much have PR budgets and staffs suffered in the recession?
Where are the heads of marketing and PR channeling their spending? Where
do PR departments fit into the corporate structure? How many are
represented at the board level? To whom are communications heads
These are just some of the questions that will be answered by PRWeek's
Corporate Bench-marking Survey 2002, the largest annual study of
in-house PR departments in the US.
The survey launches today, with PRWeek mailing a questionnaire to
thousands of in-house PR departments. But we need your help to make the
survey as exhaustive as possible. If you work in-house, please make sure
you fill out the survey when it arrives, or complete it online,
anonymously of course, at www.cyberpulse.com/corp. If you're at an
agency, please suggest that your clients fill out the questionnaire.
The final deadline for responses to the questionnaire is January 25.
The results and analysis of the survey will be published in the February
18 issue of PRWeek.