New York City's new mayor, Michael Bloomberg, famously eschews
corporate job titles.
But that egalitarian spirit may have created confusion over a detail in
the profile of Ed Skyler, Bloomberg's press secretary and former
corporate employee, that appeared in The New York Times last week.
The Times reported that Skyler is the youngest press secretary to serve
a New York mayor.
But we recalled that Matt Higgins (profiled in PRWeek while still at
Kozmo.com last March) was a mere 26 when he returned to Giuliani's
office as press secretary - two whole years younger than Skyler.
Dean Murphy, the Times reporter, explained his paper's distinction
between the two. Higgins reported to director of communications Sunny
Mindel, while Skyler reports directly to the mayor, he said. Thus, the
Times took the view that while the title may be the same, the job is
In that case, a different job title might have been a good idea. No
doubt the whole issue is considered trivial at City Hall, where
political bureaucracy is still new territory. They'll learn ...