The self-described "cheap PR stunt" was set forth as follows: Be
among the first 50 subscribers to fork over the $39.95
introductory rate for Jimmy Guterman's new business-centric newsletter,
Media Unspun, and you might be one of two lucky winners of a free house
(or office) cleaning from the editor himself.
Recalling the not-so-far-off days when Guterman's last publication - the
now-defunct Industry Standard spin-off Media Grok - didn't have to
resort to such gimmicks in order to generate buzz, PRWeek decided to
seek out more information.
It turns out that not just anybody can enter the raffle; Guterman
reveals that only residents of the "Continental 48" need apply, because,
"that's all I have frequent-flier miles for." But even if the names
drawn by the Boston-based Guterman belong to West Coast addresses, "I'll
be on a plane with my mop," he says.