LAST CALL: Ford ad drive hits historical pothole

As a tricky 2001 came to an end, Ford's PR staff had one more

embarrassing gaffe in store.



An ad for Ford's Chicago area dealers told of how Americans fully

trusted 1944 Fords. Unfortunately, someone at ad agency J. Walter

Thompson clearly slept through the WWII history class.



Ford switched to military production in 1942, so there's no such thing

as a 1944 Ford, unless you're talking about the B-24 Liberator bombers

Ford was making at the time.



The gaffe resulted in several calls to the Chicago Tribune. "Somebody at

the ad agency didn't know their history," confirmed Scott Jensen, Ford's

Midwest communications manager. The ad, which was touting Ford's 0%

financing offer, was "just naturally retired when 0% financing ended,"

Jensen added.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in