INTERNATIONAL NEWS: India PR pros now have united voice

HARYANA, INDIA: An umbrella body has been created to represent

professional PR consultancies in India.

The Public Relations Consultants Association of India (PRCAI) will

represent the Rs10 million industry, which employs over 8,000 people.

According to the organization's website, the PRCAI "represents India's

public relations consultancy sector while providing a forum for

government, public bodies, industry associations, trade, and others to

confer with public relations consultants as a body."

Prema Sagar, founding president of the PRCAI, explained, "PRCAI has been

established to develop standards, ethics, expertise, and knowledge in

the PR industry in India.

In each of these areas, the primary objective is to benchmark the PR

industry in India with international practices."

The association will also endeavor to impart focused learning and

development programs in order to upgrade skill sets and improve the

service standards of the existing talent pool.

The PRCAI is affiliated to the International Communications

Consultancies Organization (ICCO), and has among its founding members

20:20 Media, Corporate Voice, Genesis PR, Good Relations, Hanmer &

Partners, Ogilvy PR, and Text 100 India.

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