SAN FRANCISCO: Ask Jeeves Web Properties has hired Dotted Line
Communications as its agency of record.
The company is one division of Ask Jeeves, which split into two parts in
2000: Web Properties and Jeeves Solutions.
The company had retained Text 100 for both divisions, until budget cuts
forced an end to the relationship. But as it has lately added a stronger
technology focus to its strategy, Ask Jeeves has seen a role for PR.
"We found we get more for our money with PR than other marketing
disciplines," said Alexa McCann, senior communications manager for Ask
Jeeves. "But we really wanted a small firm that could operate almost as
The company has three in-house PR staffers for each division.
Dotted Line's initial focus is to help the company communicate the
integration of Teoma search technology, which was recently acquired, and
will be added to the search engine at Ask.com.