BALTIMORE: A consortium of marketing agencies in the Mid-Atlantic
area was awarded a $14 million contract to develop a mass-media
tobacco cessation and prevention campaign. The 18-month contract has a
The group, Maryland Action Partnership, is headed by Baltimore ad agency
Gray/Kirk Vansant Advertising. Porter Novelli in Washington will handle
PR, Logicon/ROW will conduct research, and 21st Century Group will do
According to J.B. Hanson of the Department of Mental Health and
Hygiene's (DMHH) PR department, the award is still subject to approval
by the state Board of Public Awards, and that the dollar figure may be
reduced. The campaign is expected to spend $3.9 million in the
first year, he added.
The percentage of the budget to be used for PR has not been
Some of the programs MAP recommended include public service
announcements aimed at the teen market, beach and block parties,
community-based activities, and a smoke-free dorm initiative. All
recommendations are subject to approval by the DMHH.
Under the Master Settlement Agreement of 1998, Maryland was paid $54.3 million in 1998. Beginning in 2000, the state is scheduled to
receive between $144.9 million and $189.6 million.