Cripps takes over Council's top post

NEW YORK: Kathy Cripps took the helm at the Council of Public

Relations Firms last week, vowing to reach a broader audience with

industry messages and to bridge the gap between larger and smaller

agencies.



Cripps, who replaces Jack Bergen as Council president, was most recently

executive managing director and US director of Hill & Knowlton's

healthcare practice. But her 25-year career has also spanned spells as a

VP at Burson-Marsteller and Creamer Dickson Basford, and as founder and

president of Sciens Worldwide Public Relations.



"This job had my name on it," said Cripps. "I have founded and grown a

small agency, have worked for a mid-size agency, as well as worked for

large agencies. All are being well served by the council, but perhaps

some do not know about all the work we are doing."



She also spoke of her plans to reach out beyond the PR industry.

Referring to the headline that introduced The New York Times' article

about her appointment, she quipped, "I never want to see us called the

'Publicity Council' again."



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