BALTIMORE: Classic CBS game-show The Price is Right celebrates 30
years on the air on January 31 with a special edition taped at Harrah's
Rio in Las Vegas. This is the first time the show has been taped any
where other than Hollywood.
To accompany the spectacle, Trahan, Burden & Charles (TBC) Public
Relations will handle the PR to build excitement for the anniversary
special that will feature emcee Bob Barker and his "Barker's Beauties,"
show models Claudia Jordan, Heather Kozar, and Nikki Ziering. TBC is
Harrah's PR agency of record.
The show was taped last week and more than 900 tickets - three times a
regular show audience - were given away. Without divulging any secrets,
the prizes doled out will be the largest ever given in the game's
history and include sports cars, luxury cars, boats, and exotic
Dave Curley, SAE, said the agency will release a VNR showing the crowds
lining up for tickets, as well as a media relations campaign to gaming
trade publications and entertainment shows. The account team also
negotiated with CBS to do promos for the one-hour special.
The relationship between Harrah's and The Price is Right began last May,
when TBC handled the introduction of a new Price is Right slot machine
at the Rio.