NY Sun calls on PR to scotch calls of conservative bias

NEW YORK: After several leaks about their new daily broadsheet, the

founders of the New York Sun, backed by Canadian press baron Conrad

Black, have engaged Goodman Media International (GMI) to help them in

rewriting a potentially troublesome assumption that has emerged

regarding the publication: that its coverage might reflect a

conservative bias.



"There was a lot of buzz," said Tom Goodman, president and CEO of

GMI.



"But the concern was that the press was defining what the paper would

be. I think everyone involved thought that that the New York Sun should

be defining itself."



Seth Lipsky, who will serve as the lead editor of the New York Sun,

added, "The editorial page will be center-right, but the news reporting

will be straight, objective news reporting."



In addition to the official announcement that was sent out last week,

the promotional plan for the paper includes feeding the media beat with

interviews about the title, which is scheduled to go into competition

with New York's three existing dailies sometime this spring.



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