NEW YORK: After several leaks about their new daily broadsheet, the
founders of the New York Sun, backed by Canadian press baron Conrad
Black, have engaged Goodman Media International (GMI) to help them in
rewriting a potentially troublesome assumption that has emerged
regarding the publication: that its coverage might reflect a
"There was a lot of buzz," said Tom Goodman, president and CEO of
"But the concern was that the press was defining what the paper would
be. I think everyone involved thought that that the New York Sun should
be defining itself."
Seth Lipsky, who will serve as the lead editor of the New York Sun,
added, "The editorial page will be center-right, but the news reporting
will be straight, objective news reporting."
In addition to the official announcement that was sent out last week,
the promotional plan for the paper includes feeding the media beat with
interviews about the title, which is scheduled to go into competition
with New York's three existing dailies sometime this spring.