LAST CALL: PRWeek's DC staff enjoys sinking its teeth into a story

The PR staff over at the Animal Planet network have breathed new

life into the old homework excuse, "my dog ate it."

An unusual press release was sent last week to our DC bureau, an office

whose only occupants are our DC correspondent and a small, brown


(Hey - we never said we were Newsweek).

In order to stand out, the press release was printed on mysteriously

tough, yellowish material, not unlike plastic, but considerably more

fragile (it was in several pieces when it arrived).

Our not-terribly-intrepid reporter just left the release on the couch,

then went out to meet some friends for a drink.

It seems the investigative instinct among our DC employees may exist

more in the um, support staff than in the reporter. While he was out

cavorting, the dog did a bit of her own research, and we can now proudly

reveal what the press release was printed on: 100% rawhide.

That said, if whoever at Animal Planet sent that press release would

care to let us know what it said, please call our DC office. Just bark

nicely if the support staff answers.

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